New York, NY -- In an blog entry dated 22 June from the Toronto Sun, the reporter discusses the new partnership formed between Yahoo and HP to print targeted ads with HP’s latest innovation, the web-connected printer with an email address. This is just one of several reports circulating its way out in cyberspace, none of which seem to be casting a positive light on this particular development.
The idea in and of itself is a neat one: user selected content from HP’s providers, delivered when someone wants it. However, when HP starts talking about targeted ads appearing along with the content, the convenience goes down somewhat. It gets more complicated by the fact that these ads will need ink to print. Thus, the ink you have to pay for will be used for ads that you may or may not want, and will have to pay to replace.
According to HP’s Stephen Nigro, a senior VP in their Printing and Imaging Group, in the trials they conducted with these products, the people were not upset as they were used to seeing them. While this may be true of the test groups, that stage is usually a little bit different than reality.
Check back with us for updates concerning these printers and their features.
