Printer Ink - Latin America Market

Despite the global recession, the Latin American printing ink market still had overall growth in the region, at an estimated $700 million. The Mexican Ink industry is comprised of domestic manufacturers, longstanding multinationals and some U.S. companies. In 2008, Mexico saw a growth of approximately 2 percent. Sanchez SA de CV, the leading manufacturer in the region, noted that even though 2008 was a challenging year for printers and ink suppliers, it was not as heavily affected by the U.S. recession. Ernesto Sanchez, the managing director of Sanchez SA de CV, noted, "It is clear to me that there is a delay in the crisis in our region." The coming year also brings hope. "For Sanchez, the fact of servicing different markets and countries in the region give us the balance needed to support the slowdown of the economy," Mr. Sanchez continued. "Our goal is to hold and increase our position of leadership in the region." Mexico has not been the only one to combat the recession: the ink market in Brazil saw 5.1 percent growth in 2008.

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