New York, NY -- Green, or environmentally friendly printing, is something we have written about extensively for some time now. In a feature story which was just released in India by Express Computer Online shows that many OEMs are stressing the importance of green printing reports the Recycler.
The author of the article, Jasmine Desai, interviewed to representatives from Xerox, Canon, and Epson, as well as from Gartner Research among others. Bhaskar Joshi of Canon said that three years ago the outlook was much different. The idea of green printing was more closely tied to corporate social responsibility than anything else. Now, CIOS from around the globe are giving it lengthy consideration. Desai points out that green printing is more than simply using recycled paper. If done right, it can have multiple dimensions.
Here a few interesting highlights:
Ram Prasad, from Epson India said that in the consumer realm, there are many different ideas as to what green printing actually is
Xerox contributed the statistic that the average worker prints 10,000 page a year, and of these 10,000, 1,410 of these are wasted
Gartner analyst Amrita Choudhury points to MPS as means of businesses greening their printing practices
The article also notes the believe by some that MPS solutions will not work for every size business, especially those at the SMB level. While that may have been true in the past, times are changing. In 2011, HP made one of the first moves, acquiring Printelligent, a company based in Utah. By combining the strengths of both HP and Printelligent, the MPS landscape is shifting again. In our interview with HP’s Bill Avey, he said:
“With the acquisition of Printelligent, HP is now developing its channels to do even more to help small to medium sized businesses. Through discussions, we decided it was best to acquire the resources that Printelligent provides and from that, we made a world-class investment of people, processes and intellectual expertise with everything they do. This acquisition has allowed us to invest with our channel partners and make the solutions that much more scalable.
With an ecosystem of channel partners, it now affords us the ability to extend our reach to customers and have a conversation with businesses about opportunity. It’s less about ink and toner.”
It seems pretty clear that green printing is moving further into the front of people’s minds. The next five years or so will likely tell us a lot about where it, as well as printing in general, is going.
