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An Interview with Jeff Perine, Manager WW Production Ink Jet Marketing, Xerox
June 13, 2014
We recently posted an entry covering Xerox’s recent announcement over their new Impika Innovation Center and other upgrades to parts of their existing infrastructure in the United States and abroad. Following the announcement, we reached out to the company to get further information and were granted an interview with Mr. Jeff Perine, Manager WW Production Ink Jet Marketing, Xerox. Below is the transcript of our interview which was conducted via email.
1)How long has Xerox been using aqueous ink and what can you tell us about it?
2)What type of audience are these new units intended for and how much do the units cost?
3)In the press release, Mr. Copley mentions that customers can experience inkjet technology on their own terms. Could you provide some more details about how that all works and what customers can do?
4)What trends or new technologies, related to aqueous and graphics technology does Xerox see coming down the line both for themselves and the printer industry as a whole?
Successful inkjet vendors will need to respond by:
Xerox continues to employ considerable research strengths and a strong capacity to accelerate emerging technologies resulting in highly-differentiated intellectual properties. Our closed-loop process controls enable make-ready press setup and job-to-job consistency that are truly benchmark.
In terms of applications, we expect to see a focus on transactional, direct mail and books—which will comprise about 85 to 90 percent of the production inkjet market over the next couple of years—as the industry continues to sort out ink and media limitations. With the larger web size of the Impika eXtreme press and with new inks in place, we expect to be able to target other markets outside of direct mail and transactional printing, including book publishing. Workflow automation will be a major component of our strategy as well.
Overall, Xerox is building on the momentum in inkjet. We made the Impika acquisition and are scaling the business—and part of that scaling is to increase capabilities for Impika in France. We are continuing on that path of scaling sales, service, manufacturing and R&D. It is very much a journey—and one we are truly excited about.
5)Given the dramatic shift towards a more mobile workforce, how are these printers set up to communicate with these types of employees?