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An Interview with Emily Ketchen, Mopria Alliance and HP
April 11, 2014
We have talked a lot about the relatively new Mopria Alliance over the past several weeks. The organization, formed by several companies aims to develop standards for mobile printing to the benefit of everyone from the consumer to the employee in the large enterprise. This interview was conducted via email with Emily Ketchen, Vice Chairman, Mopria Alliance and Vice President, Worldwide Integrated Marketing and Communications, Hewlett-Packard.
1) How did the idea of the Mopria Alliance come about and how long did it take to form?
2) How was the board established and how are the different positions handled? That is, what are their responsibilities and what is the length of their terms?
Representatives from member organizations can serve on the Board of Directors and the three primary working groups. The Mopria Alliance has a Steering Committee to address the daily affairs of the Alliance and to provide oversight and direction to the three Working Groups: Technical, Certification, and Marketing.
3) How is membership handled? That is, are new members “recruited” or do companies who want to join simply apply when they are ready?
The Mopria Alliance is targeting the following company types to join the Alliance and to use the standards:
4)What are the commitments each level/type of member makes? (I can see from the website there are executive members, general members, and adopters)
5)What are the biggest challenges facing Mopria and mobile printing today, now that there is at least some consensus with regards to standards?
But —as our data shows, and as most evidenced by Google?s recent incorporation of print into their new OS—awareness and adoption is rising in tandem with the development and deployment of our standards. This is also evident in the 12 new member companies who joined the Alliance less than six months after its founding ? including representatives from more than 86% of the worldwide printer business, , as well as frontrunners from software companies, engineering and consulting firms, semiconductor companies and typeface designers.
6)Does the formation of the alliance mean that these companies have agreed that printing is not dead (as some pundits have suggested), but has just evolved?
Moreover, It is a testament to the need for mobile printing that Google has incorporated print into their new Android Operating System (OS) version 4.4 (KitKat).
However, the Mopria Alliance also sees the possibility of new work flows and opportunities from the adoption of mobile print. The shift to working on tablets and smartphones, and growth in data accessed from mobile devices is driving new business processes and the need to print from mobile.
7)Will the impact of this Alliance be felt by everyone from the consumer up to large corporations?
Hand in hand with convenience is increased productivity. Mobile printing means that document printing does not need to be delayed. Activities that individuals find easier (or more comfortable) using paper versus the screen (such as especially long or complex documents), or tasks that require print, can be accomplished as needed.
The real benefits come into play when you consider the productivity gains associated with enabling people to work the way they want to work. Currently people want to work and print from their devices, but instead they have to navigate a series of detours that sap efficiency and present roadblocks to creativity and innovation. The workflow improvements of mobile printing, when done right, will have an incredibly powerful impact.
These use cases demonstrate the broad range of mobile printing possibilities:
8) What does Mopria hope to accomplish over the next 5-10 years in printing?
On our path to that goal, we are also seeking to address additional technological trends that will make mobile printing increasingly sophisticated, while staying simple for the end user. These types of trends include security, cloud computing and scanning.