|Home » Printer & Ink News » 1.26.16: Brother Research Confirms Companies Still Need To Print and Scan|
Brother Research Confirms Companies Still Need To Print and Scan
January 26, 2016
Something we have debated and paid close attention to over the last several years is the possibility of the paperless office. In a practical sense, we certainly have not observed any real slow down in the introduction into new printers in the marketplace. In fact, if anything, we have seen a greater emphasis on getting new models to market. Companies have worked hard to make their inkjet offerings powerful enough to be used in a variety of business settings and laser printers have had costs driven down and made affordable to even the home office user. Last week, new independent research conducted on behalf of Brother International showed that printing still is very much alive in business environments.
According to Dan Waldinger, Director, Services and Solutions Marketing at Brother, "Although technological advances and electronic communications have changed how companies operate, the results confirm that printing is still a critical and essential element in the business environment. So it is vital that business owners and decision-makers ensure printing is efficient and productive within their workflow."
The survey was conducted on Brother’s behalf by Wakefield Research and the results demonstrate that printing still plays a key role in businesses each day. Additionally, research conducted by InfoTrends, also for Brother, shows that both document management and printing are considered to be "vital corporate investments".
From the research, there were several key takeaways that Brother highlights from their findings:
Randy Dazo, Group Director at InfoTrends, "We're still a long way from the 'paperless office,' and given the long-term reality of a combination of printing and scanning, multi-function printing devices will be crucial to companies for years to come. Too many people think the printer is the device in the corner collecting dust; in reality, it's crucial to office productivity and is a significant operations expense. Therefore, companies need to carefully consider printer device purchases and deployments."
Given these results, Brother strongly encourages all companies to closely evaluate printer purchases and deployment. To aid in this process, Brother has developed their "Think Optimize" website and campaign. Designed for C-level decision makers, IT professionals, and line-of-business influencers, interested parties can visit http://www.brotherthinkoptimize.com to gain access to both general and vertical-specific information to guide their decision-making.
Waldinger also notes, "Brother supports businesses of all sizes by understanding workflow trends and working closely with customers. It is making sure the right devices and the right workflow are strategically placed to optimize workgroup operations."
As part of their processes in helping businesses, Brother works hand-in-hand with companies to look at how they can best use and deploy printer fleets. Their methodology allows them to correctly assess current conditions and then right-size offices to reach an optimum level of coverage by determining the appropriate number of devices and placing them in convenient locations. Their shared "pods" include a mix of AIO and single-function printers all within 25-35 feet of the employees using them. Further, the "pods" are scalable, secure, and can be quickly accessed by mobile workers.