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An Interview with Mike Catania, PromotionCode.org
March 5, 2016
While our expert interviews yield a lot of great information, they focus on the beliefs of the various companies and their actions and research into printing. For this interview we wanted to flip that and get the viewpoint of those that are actually doing the printing. Thanks to another successful HARO campaign, we were connected with Mike Catania, co-founder/CTO of PromotionCode.org. The interview was conducted via email and our questions with his answers appear below:
1) How many pages on average would you say you (and your office) print in a given week? How many pages in a month? (Guesstimates are fine)
2) When was the last time you bought a printer/printers? What kind did you purchase?
3) What, for you, are some of the most important things that you consider(ed) when choosing a printer?
4) How do you decide what you actually print versus what you opt to read on a screen? What types of wireless connectivity (if any) do you take advantage of with your printer? How many people have access to the printer(s) that you use?
In our office, we all use the machine wirelessly; no one physically connects to it. About two dozen people have access to the machine between in-office and remotely.
5) Do your employees have wireless device (smartphone or tablet, BYOD or otherwise) that they use? What kind of apps, if any, do they typically use?
6) How does your organization handle security, include print jobs and the connections themselves?
7) How do you manage your printer "fleet"? Are their native options available that make it easy/easier to do?
8) How about consumables? How many cartridges does your printer take (e.g. one black and one tri-color vs. four or more individual ones) Do you use OEM (same-branded as the printer) cartridges? Do you use just the standard capacity cartridges, or high capacity ones (assuming your printer is compatible with these)?
9) When it comes to ink, what drives your decisions: cost or overall value?
10) What other factors play into your decision making when it comes to printers and printing?
I'm partial to all-in-one machines but it's important that the software that's powering the scanner is more than just a token add-on. Being able to copy into jpegs where you control the quality is an incredibly handy feature so even though it's not a deal-breaker, when I see that the all-in-one's software has features like that it tells me that the company is sincerely trying to put out a quality product and not just putting bare-bones options so they can say they're there.
All the big companies have done a nice job putting out quality products across the price spectrum. Ten years ago, there was a huge disparity between the price and quality of the printer but all of the major companies—HP, Ricoh, Canon, etc. have brought their quality to the pro-sumer level. Unless you're buying a travel printer, or purposefully avoid reading reviews, you're going to get a solid machine from $150 - $1500.
About Mike Catania