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IDC Releases Fourth Quarter Worldwide Hardcopy Peripherals Data
March 15, 2016
Late last week International Data Corporation (IDC) released its quarterly Worldwide Hardcopy Peripherals Tracker which showed another overall decline in shipments of units despite still selling in the millions of units each quarter. Overall the market slipped 10.8% with 27.58 units sold in the last part of the year. Despite these losses, high-end color laser devices (those with speeds of over 45 ppm) grew during this same quarter by shipping 182,000 units. Looking at the large segments under hardcopy peripherals, inkjets suffered a decline of 9.6% year-over-year while lasers were down 13.7%. Units that are part of contractual services agreements such as managed print services (MPS) were up year-over-year by selling and shipping over 1.6 million units.
In terms of market share, HP remained at the top as usual with 38.4% of the global market share, though they were down some from the same quarter last year when they held 39.2% of the market share. The decline can be attributed to, among other things, an 8.5% decline in total shipments. Second place Canon, on the other hand, with just over 20% (20.2%) overall, remained much the same despite a 6.3% decline in growth year-over-year. Coming in third place, despite 1.3% growth powered by new L series units and super high-capacity business inkjets (EcoTank) only garner 16.1% of global market share despite shipping the most units (4.9 million) among vendors.
Rounding out the top five vendors again are Brother and Samsung. Brother maintained its ownership of 7.5% of the global market to remain in fourth place, though we?d expect that to rise a bit for the first quarter of 2016 with the recent announcement of new business-centric lasers that were announced in late January and early February. The last of the top five in terms of market share was Samsung who garnered just 4.3% overall, down from 5.2% at this point last year. Their growth suffered the worst among major OEMs, with a loss of 22.4% year over year, shipping just over 4.4 million units. All other vendors together accounted for the remaining 13.5% of market share, but at much smaller percentages individually than any of the top five noted above.
Interestingly enough, the Canadian HCP market was one that showed decent growth of 7.2% by shipping 2.7 million units year over year. Both the inkjet segment and the laser segment grew 1.7% and 5.5% respectively. The top three vendors in that region, Brother, HP, and Samsung all enjoyed positive growth north of the United States. Brother benefitted greatly from units sold during back to school events as well as Cyber Monday. Samsung on the other hand can attribute its growth to Boxing Day promotions held at both Best Buy and Staples.